You need to have a great search engine optimization (SEO) strategy to get as many website views as possible. However, once you put the plan in place, it can take months to start seeing the results. Luckily, you can speed up the process by investing in Google Ads. Google Ads used to be called, and is still commonly known as, AdWords, and is the most popular digital marketing platform in the world. You can use it to create ads with a broad international reach, or to target local users. These ads appear at the top of search rankings, whether or not you’ve optimized for those terms. Instead of waiting weeks or months, you can get results almost immediately, like turning on a faucet and watching the traffic flow.
Webfu provides any Google Ads service you need, from helping craft advertisements and campaigns to tracking your results. Our streategists can make sure that your content will reach the right users to get the most relevant and motivated leads possible. Here are the services we offer along with Google Ads.
Conversion Tracking
It’s one thing to get visitors to your site. However, you also need to track what they do when they get there. Are they buying your product? Are they registering for your email list? Are they clicking away almost immediately? Keeping track of what you consider as conversions will help you understand what is effective in your site and what isn’t.
Monthly Reporting
Along with tracking, you need to understand trends in your data and how it is changing over time. Trends will show whether your results are improving or falterning. Monthly reporting from our team of experts will help you analyze your data so that you can assess your performance on an ongoing basis.
Ad Optimization
One of the best things about using Google Ads and digital marketing in general is the ability to customize for your target audience. Ad optimization means creating marketing content specifically for the users who you have targeted to see your ad. The more relevant your content is, the more they will engage with it. Using testing, you can also see which content is not performing well, and quickly pivot to avoid underperforming for too long.
Bidding Optimization
A critical yet overlooked aspect of using Google Ads is the bidding process. Google Ads works on a pay-per-click (PPC) basis. You pay for every time someone clicks on your ad. To get started, you bid how much you are willing to pay, which will determine how prominent your ad will be. During slow periods with not a lot of advertisers, you will be able to pay less for your clicks, since there will be less competition. It takes strategy and research to make your bidding as efficient as possible and get the best return on your investment.
Display Ad Campaign
Unlike the search engine ads, display ads are visual banners that appear on websites. These ads are generated for users who have displayed interest in your type of product or service. For instance, if they’ve visited a widget-selling site, then they will be more likely to see your widget-selling advertisement when they visit other sites and social media platforms.
Retargeting Campaign
There are going to be people who are very interested in your product or service, but for one of many reasons, just don’t convert when they visit your website. You don't want to lose that prospect, but there’s no guarantee that they will come back or be able to find you again. A retargeting campaign will allow you to market to users who have already shown interest by visiting your website.
Relationship With Google Support
We at Webfu have made it a priority to develop and foster excellent relationships with Google support representatives. That means that you can take advantage of being able to get the help and customization you need for your Google Ads campaigns and advertisements. They can help to make sure that everything you do with Google Ads is geared to get you the best possible return on investment.
There’s no need to wait weeks or months to start seeing more visitors to your website. Contact us today to get started and achieve amazing results with Google Ads.
