How Organic Bronze Bar Dominates Local Search Across 12 Locations
A scalable franchise SEO strategy that gives every Organic Bronze Bar location #1 rankings in their local market, from Portland to Charlotte to Nashville.
Scaling Local SEO Across a Growing Franchise
Organic Bronze Bar is an organic airbrush spray tanning franchise that started in Portland, Oregon and has expanded to 12 locations across the US. We work with both the franchisor and individual franchisees. The challenge: every new location needs to rank locally from day one, and the brand needs to dominate "spray tan" and "airbrush tanning" searches in every market it enters.
12 Locations, 12 Local Markets
Each franchise location competes in a different city with different competitors, search volumes, and neighborhood terminology. A one-size-fits-all approach doesn't work. Every location needs a tailored local strategy.
New Locations Starting From Zero
When a new franchise opens, it has no local search presence, no reviews, and no Google Business Profile history. The SEO strategy needs to get each new location ranking fast so it can start generating bookings.
Franchise Brand Consistency
While each location needs unique local content, the brand identity has to stay consistent. The website, service descriptions, and messaging need to feel unified while being optimized for each specific market.
A Repeatable Playbook for Every New Market
We built a franchise SEO system that scales. Every time OBB opens a new location, we execute the same proven playbook, customized for the local market.
One Brand, Unique Location Pages
Built a multi-location website with dedicated landing pages for each franchise. Every location page is optimized for its city, neighborhood, and surrounding areas with unique content, local schema markup, and clear booking CTAs.
Google Business Profile Optimization at Scale
Each location gets a fully optimized GBP listing with accurate categories, service menus, photos, and a review generation strategy. We manage all 12 profiles, ensuring consistency while targeting each location's unique local keywords.
Hyper-Local Keyword Strategy
Beyond "spray tan [city]," we target surrounding neighborhoods and suburbs. Portland ranks for Tigard, Hillsboro, Beaverton, Lake Oswego, and Tualatin. Charlotte ranks for SouthPark, Cotswold, NoDa, South End, Plaza Midwood, and Uptown. This captures searches competitors miss.
Rapid Ranking for New Franchise Openings
When a new location opens (like Brentwood), we execute the full playbook immediately: location page live before opening day, GBP set up and optimized, local citations submitted, and neighborhood keyword content published so the location starts appearing in search results from day one.
#1 in Every Market They Enter
Organic Bronze Bar's established locations consistently hold #1 positions for their core search terms, with the Portland flagship at a 3.1 average position and 91% local pack coverage. Here's how the numbers break down across locations.
Rankings by Location
Sample of top keyword positions across four tracked locations
Portland, OR (Flagship)
SouthPark, Charlotte, NC
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